Data Lenses

We are finally at the tipping point where data strategy is the focus for new business ventures. Hooray! I’m not just talking about the tech world. Sure, there are still a few laggards in the digital industry that have recently…

Web analytics governance is just one facet, one team, in the bigger picture of web marketing governance. While web analytics governance is exclusive to the team responsible for the tool and (sometimes) reporting, web marketing governance is about getting the…