SEO company in Whitby, Ontario

Best SEO Guide for Business Owners 2018

This SEO guide is designed to help business owners and lean teams understand and do the SEO tasks that help websites perform better and rank higher in search engines. Why would we give away such a thorough walk through of SEO tactics when we offer SEO services? 1. We are transparent in our processes. 2. […]

0 comments
404 error

Analytics for Error Pages

Have you ever ran a campaign analysis and found that you had a 0% conversion rate? Are you seeing a large decrease in return visitors to a part of your site that should be increasing? Have people stopped logging in suddenly? Are you seeing self referrals and other click path abnormalities? Error – your website […]

0 comments
Google Data Studio

Google Data Studio

Google announced a free version of Data Studio at this year’s Google Ads & Analytics Innovations Keynote that will allow you to create and share beautiful interactive reports from multiple data sources. Data connectors for the Google Ad and Analytics ecosystem let you pull that data (AdWords, BigQuery, Google Analytics, Google Sheets, Youtube Analytics) into Data Studio. You can […]

0 comments
Data Lenses

Data Lens

We are finally at the tipping point where data strategy is the focus for new business ventures. Hooray! I’m not just talking about the tech world. Sure, there are still a few laggards in the digital industry that have recently realized the need to mature their data strategy…and that’s one reason people like us are […]

0 comments
Marketing is like Physics

Marketing Is Like Physics

I was inspired to write this article while listening to Lawrence Krauss explain the history of physics from Plato to the Large Hadron Collider. Krauss began by talking about Plato’s Allegory of the Cave and how advances in science are uncovering reality, like an unchained prisoner exploring outside the cave for the first time. Measurement […]

0 comments

Web Marketing Governance

Web analytics governance is just one facet, one team, in the bigger picture of web marketing governance. While web analytics governance is exclusive to the team responsible for the tool and (sometimes) reporting, web marketing governance is about getting the whole marketing department aligned. Web Marketing Governance example Team – Process Marketing – creates the […]

0 comments

Close Menu