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Google Data Studio

Google Data Studio

Google announced a free version of Data Studio at this year's¬†Google Ads & Analytics Innovations Keynote¬†that will allow you to create and share…
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Data Lenses

Data Lens

Lenses used to derive insights from data. We are finally at the tipping point where data strategy is the…
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Marketing is like Physics

Marketing Is Like Physics

Marketing is like Physics I was inspired to write this article while listening to Lawrence Krauss explain the history…
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Web Marketing Governance

Web analytics governance is just one facet, one team, in the bigger picture of web marketing governance. While web analytics governance is exclusive…
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