Free Digital Marketing Resources
If you would rather not do it yourself or if you need help, schedule a quick call.
Google Analytics Academy
Start here if you want to learn about analytics so you can improve your website and digital marketing.
Google Digital Marketing Course (AdWords)
It’s not exactly an unbiased syllabus on digital marketing but you will learn a lot about AdWords and a little about Analytics.
Coursera SEO courses
Coursera is amazing and if you don’t need a paper to validate that you’ve learned something — it’s free!
WordStream Online Advertising Made Easy
Social Media 101 – Social Media Quickstarter
HubSpot Academy Inbound Marketing Certification Course
Alison Diploma in E Business
GA is a free website and app tracking tool. It’s the most used website measurement tool and it’s fairly easy to use once you invest a few hours in google’s GA academy.
Google Data Studio
GDS is a data visualization tool. It’s free, but be aware that it is in beta. This tool allows for more reporting flexibility and can bring in data from GA, AdWords and many other data sources. https://www.google.com/analytics/data-studio/
Google Tag Manager
Instead of hard coding all your tracking scripts into your website use a tag manager so that your pages load faster and the tracking pixels are easier to manage.
Google Search Console
Formerly known as Google Webmaster Tools, this free tool helps you track site health and crawl status.
Always be testing your website. Optimize helps you experiment on your website so you can see what works.
It’s not free but 1 cent per survey response triggered from your website is not a bad price. It’s also a tool for doing marketing research.
Domo is a SaaS based dashboarding tool. It automates the data update process, makes creating visuals for your data super easy and it’s amazing for collaboration and sharing of the insights. https://www.domo.com/
Google Keyword Planner
See monthly search volumes in your target area for a given keyword. This tool is useful for SEO and PPC campaigns.
Screaming Frog is a desktop tool that will crawl your site and give you URLs, titles, headings, status codes and other info that will help you with Search Engine Optimization.
HotJar give you heatmaps so you can see where your visitors are clicking. It also has scroll maps so you can see how far down your visitors are willing to go.