Free Digital Marketing Resources

Learn

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Google Analytics Academy
Start here if you want to learn about analytics so you can improve your website and digital marketing.
https://analytics.google.com/analytics/academy/

Google Digital Marketing Course (AdWords)
It’s not exactly an unbiased syllabus on digital marketing but you will learn a lot about AdWords and a little about Analytics.
https://www.google.com/onlinechallenge/dmc/

Coursera SEO courses
Coursera is amazing and if you don’t need a paper to validate that you’ve learned something — it’s free!
https://www.coursera.org/courses?_facet_changed_=true&languages=en&primaryLanguages=en&query=free+courses+seo

WordStream Online Advertising Made Easy
http://www.wordstream.com/learn

Social Media 101 – Social Media Quickstarter
https://blogs.constantcontact.com/social-media-quickstarter/

HubSpot Academy Inbound Marketing Certification Course
https://www.udemy.com/inbound-marketing-course/

Alison Diploma in E Business
https://alison.com/course/Diploma-in-E-Business

 

Tools

Google Analytics
GA is a free website and app tracking tool. It’s the most used website measurement tool and it’s fairly easy to use once you invest a few hours in google’s GA academy.
https://analytics.google.com

Google Data Studio
GDS is a data visualization tool. It’s free, but be aware that it is in beta. This tool allows for more reporting flexibility and can bring in data from GA, AdWords and many other data sources. https://www.google.com/analytics/data-studio/

Google Tag Manager
Instead of hard coding all your tracking scripts into your website use a tag manager so that your pages load faster and the tracking pixels are easier to manage.
https://www.google.com/analytics/tag-manager/

Google Search Console
Formerly known as Google Webmaster Tools, this free tool helps you track site health and crawl status.
https://www.google.com/webmasters/tools/

Google Optimize
Always be testing your website. Optimize helps you experiment on your website so you can see what works.
https://www.google.com/analytics/optimize/

Google AdWords
Registered non-profit can take advantage of Google’s grant program and get up to $10,000 monthly to spend on AdWords.
https://adwords.google.com

Google Surveys
It’s not free but 1 cent per survey response triggered from your website is not a bad price. It’s also a tool for doing marketing research.
https://www.google.com/analytics/surveys/#

Survey Monkey
https://www.surveymonkey.com/

Domo
Domo is a SaaS based dashboarding tool. It automates the data update process, makes creating visuals for your data super easy and it’s amazing for collaboration and sharing of the insights.  https://www.domo.com/

Google Keyword Planner
See monthly search volumes in your target area for a given keyword. This tool is useful for SEO and PPC campaigns.
https://adwords.google.com/KeywordPlanner#search

Screaming Frog
Screaming Frog is a desktop tool that will crawl your site and give you URLs, titles, headings, status codes and other info that will help you with Search Engine Optimization.
https://www.screamingfrog.co.uk/seo-spider/

HotJar
HotJar give you heatmaps so you can see where your visitors are clicking. It also has scroll maps so you can see how far down your visitors are willing to go.
https://www.hotjar.com/