Co-operators group was launching a few big campaigns and needed to ensure they could properly track and report on key events on their websites.
Return on Investment of 272%
Social shares by network
Major campaigns were about to launch. Websites were not tagged properly and custom reporting needed to be developed. The digital team needed an external resource to get things done.
A measurement plan for each campaign was created. The websites for each campaign were tagged with Google Analytics via Google Tag Manager according to the plan. Google Analytics custom reports were set up an scheduled for weekly delivery.
Co-operators' digital team was able to focus on their primary strengths and responsibilities while this new reporting requirement was completed on time by us.