Minto needed to automate their marketing performance reporting and insights. They also needed a Google Analytics expert.
Automate Marketing reporting and insights
A mixture of Domo and Google Data Studio was used deliver insights on marketing performance. We connected relevant internal business metrics and cloud based based marketing data to Domo so we could see how marketing channels were generating outcomes.
We are now are using Domo for quarterly marketing performance reporting. AdWords performance dashboards will be facilitating ad optimization by their search agency partners. Web analytics and performance dashboards within Domo are being used by the web team to improve usability of the site.